NEW Curl Nourishing Butter

For Curls That Crave Moisture

Formulated for deep hydration, soft control and moisture

Learn more
New FlexPlus Holding Spray

Style Your Way

with 3-in-1 Adjustable Nozzle

LEARN MORE

New Bundles

Get the full collection with go to bundles

Shop Now

Making our world more beautiful one person at a time

Experience salon quality hair care at honest prices

Best Selling Essentials

View all
Dual-Action Creme Shampoo
From $19.98
Dual-Action Creme Conditioner
From $19.98
Straight N' Curl Serum
From $22.98
Volumizing Mousse Foam
$21.98
Miracle Gel Spray
$15.98
Flexible Holding Spray
$21.98
Fine Hair Gel PLUS
$17.98
Problem Hair N' Scalp Shampoo
$17.98
Incredible Holding Spray
$21.98
Flex PLUS Holding Spray
$21.98
Texture Fiber Creme
$13.98
Curl Nourishing Kreme
$15.98
Clarifying Demineralizing Shampoo
$26.98
Curl Nourishing Conditioner
$15.98
Age-Defying Vitamin Oil
$28.98
On The Go Dry Shampoo
$15.98
Texture Control Wax
$13.98
Curl Nourishing Shampoo
$15.98
Amazing Benefits Conditioner
$19.98
Quick buy
Volumizing Styling Powder
$29.98

Want to take a closer look?

Watch below and learn the ins and outs of all of our haircare solutions

Get Started With smartSOLUTIONS®

Bundle & Save

View all
Quick buy
"Lux" Style Set
$59.35
Quick buy
Dry Scalp Duo
$35.96
Quick buy
Shampoo Conditioner Duo
$32.98

Color Depositing Shampoo

View all
my color in SHAMPOO VIBRANT RED
$25.98
my color in SHAMPOO VIBRANT PURPLE
$25.98
my color in SHAMPOO METALLIC SILVER
From $25.98
my color in DIRECT DYE HAIRDROPS - VIBRANT SILVER
$27.98
my color in SHAMPOO VIBRANT PINK
$25.98
my color in SHAMPOO VIBRANT BLUE
$25.98
my color in SHAMPOO METALLIC STEEL
$27.98
my color in SHAMPOO METALLIC ROSE GOLD
$25.98
my color in SHAMPOO METALLIC COPPER
$25.98
my color in DIRECT DYE HAIRDROPS - VIBRANT BLUE
$27.98